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A1: Explore opportunities for and develop new recruitment markets in Texas as well as out of state
A2: Focus recruitment efforts on high school juniors
A3: Initiate a state-of-the-art visit program for key influencers on student’s collegiate search and decision, such as families, high school counselors, and teachers
A4: Construct a new Welcome Center and formal entrance on upper campus
A5: Refine financial aid policies and practices
A6: Capitalize on strategic marketing and new technologies in the admissions process
B1: Promote the creation and dissemination of new knowledge through faculty research
B2: Sustain Coates Library as a critical intellectual resource for the campus
B3: Expand student involvement in faculty research
B4: Encourage pedagogical innovation
B5: Enhance program assessment for all University divisions and academic and co-curricular programs
B6: Expand support for faculty to pursue external funding for teaching and research
C1: Strengthen the connection between Trinity alumni and the University
C2: Develop a culture of student and young alumni engagement
C3: Refine professional practices to meet the personal preferences of alumni and donors
C4: Increased planned giving and program visibility
D1: Improve Trinity’s web site and electronic document management
D2: Develop a Facilities Master Plan and maintain our campus infrastructure
D3: Develop an Information Technology Master Plan
D4: Conduct an audit to determine the effectiveness of the current administrative structure
D5: Develop an integrated marketing plan
D6: Develop a new generation of faculty, staff, student, and alumni leaders
D7: Pursue partnerships with other institutions, including universities, businesses, nonprofit organizations, and cultural institutions
D8: Remain poised for the unexpected
