A2: Focus recruitment efforts on high school juniors

Junior recruitment is critical if we are to increase applications and grow our Early Decision pool. Academically strong students, and often those with financial means, craft their initial prospective college list by the end of their junior year. Trinity’s competitors offer robust programs that target juniors in the spring; many also have regional representatives that allow for earlier recruitment. To make Trinity a strong option, we need to be competitive by making junior recruitment a priority, by: (1) traveling to key markets in the spring, conducting high school visits, participating in feeder schools’ case studies, participating in college fairs, and offering interviews to juniors; (2) adding regional representatives in several primary markets; (3) encouraging juniors to attend tailored campus visit programs at Trinity each spring; (4) utilizing our alumni and parent networks to encourage prospective students to make Trinity their top choice.

First-Year Early Decision Applications