C3: Refine professional practices to meet the personal preferences of alumni and donors

During the next decade, the main priority of the Division of Alumni Relations and Development will be to increase both the percentage of alumni giving and total University giving. In addition, the Division will increase the percentage and degree of alumni support. Both are critical to the future of the institution. Trinity will improve overall giving to approximate levels at peer institutions by raising donor awareness concerning the needs of the institution, broadening the base of support, and improving the donor experience.

Trinity will create opportunities for existing and new donors to support specific initiatives that are most important to them, be it an academic program, artistic or cultural offering, athletic team, or financial aid fund. Development staff will personally request greater commitments from individuals and will provide more opportunities for donors to meet with staff on a personal level to discuss their philanthropic plans. As a matter of professional practice, Development staff will customize and improve the overall donor experience using targeted marketing, revamped social media campaigns, and intuitive web-based tools to make online gifts. We will ensure that the Division of Alumni Relations and Development is appropriately staffed to provide attentive, personalized support to a diverse portfolio of donors, prospects, and professional sectors. We will implement a performance metrics plan for all Gift Officers to ensure accountability.